TikTok is introducing a new feature that permits them to lessen the amount of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the company disclosed that it currently hosts in excess of 1 billion AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the following weeks before a full-scale launch. This advancement comes amid a surge in AI content, driven by recent AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising content creators on a competing service exclusively feature clips produced artificially. A large amount of this output is considered “AI slop”, a term for inferior, mass-produced content that is typically nonsensical or surreal.
Our research shows that numerous viewers enjoy content made with AI tools, from digital art to informative clips, and we aim to give people the option to see more or less of that, based on their own preferences,” stated a platform representative.
Volume and Proportions
The platform disclosed that there are currently over a billion videos on its service tagged as AI-generated. Overall, more than 100 million videos are submitted to the service daily, making clips made by AI a minor part of its complete catalog.
Customizing Your Feed
Viewers will be in a position to limit or boost the level of artificial media they watch by accessing the “manage topic” feature in the platform and selecting “AI-generated content”. Other topics that are already be modified under the tool encompass current affairs, style, cosmetics, and choreography.
Platform Guidelines
The platform’s rules require creators to tag lifelike AI-made content, and it bans harmful AI impersonations of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be taken down under its community policies.
In addition, the app will from now on apply an “AI-made” watermark to content created with its own AI tools, or flagged by an cross-platform project for identifying artificial media. This measure is aimed to help prevent users from attempting to circumvent the tagging system.
AI Literacy Programs
TikTok is also launching a $2m AI literacy fund for experts and institutions to create educational content about using AI responsibly. This program will support educational bodies dedicated to educating computer science.
Moderation Strategy
The video-sharing app has supported its safety measures, amid debate over proposals to lay off numerous content moderators in the UK. It is set to reduce hundreds of positions in its user protection team in its British office, with trade unions and digital protection specialists expressing worry that humans are being replaced by automated systems.
A company official stated that human moderation would remain essential, but artificial intelligence can protect employees by removing the most graphic content before it gets reviewed by staff. The company reported a 76% decrease in disturbing and violent content reviewed by safety staff over the past year due to reliance on its machine learning processes.
It is vital to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we also think it’s highly necessary to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is really helping us operate efficiently.”
